James is a London-born filmmaker. He has directed iconic, award-winning videos for Alabama Shakes, Coldplay, Norah Jones, OK Go & Radiohead, amongst many others.
Radiohead's "House of Cards” video was screened in contemporary art museums worldwide as part of the 'Decode: Digital Design Sensations' Exhibition and nominated for ‘Best Music Video’ and the 51st Annual Grammy® Awards.
In 2019 James was commissioned by Rüfüs Du Sol to create a 360º film for the song "Underwater," which screened at HP's Antarctic Dome at the Coachella Music and Arts Festival, Indio, CA, where it played over two consecutive weekends to an estimated 100,000 people. In 2020, James collaborated with Rüfüs Du Sol again to direct the video for their lead track, "Alive." He used only Unreal engine to create realistic landscapes for viewers to explore in one continuous movement.
James has directed commercials for the world's most recognizable brands, including American Express, AT&T, Bank of America, BMW, Ford, IBM, Mercedes Benz, Nike & Verizon. James is currently developing a narrative feature entitled "It's Just Harder Lately." As well as developing a documentary film entitled "The Tenth Man" with Academy Award-nominated Producers Daniel Dubiecki and Lara Alameddine.